Essentials of Strategic Management
Essentials of Strategic Management
Author : Martyn R Pitt, Dimitrios Koufopoulos
Publisher : SAGE Publications Ltd
Format : Paperback
Edition : 1 edition
Publish Date : 2012-05-01
Page Number : 472
ISBN : 9781849201872


Condition : Like New
Seller : Dell P.
Seller College : Michigan School of Professional Psychology

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Dell P. over past 12 months
Michigan School of Professional Psychology , MI
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Milo C. over past 12 months
Alverno College , WI

This exciting new textbook is built on the belief that strategic management principles are more straightforward than they seem. Unlike other textbooks, Essentials of Strategic Management does not overcomplicate the discussion with enigmatic layers of theory or irrelevant perspectives from other disciplines. Instead you will find focused, clearly articulated coverage of the key topics of strategic management, encouraging critical reflection and deeper exploration on your own terms. Fully developed to cover the essentials of any strategic management course, authors Martyn R. Pitt and Dimitrios Koufopoulos not only create understanding of the principles of strategy, but shows you how to apply them constructively in the face of real-world practicalities.